This was a Mobile - Physical Campaign made for the brand Hiyo. For this campaign there was a mobile experience created so that users could interact with others at the venues Hiyo is already sold. The user scans a QR code which takes them to the “Liquid Courage Challenge”. They follow the steps to meet new friends and gain followers on instagram. Motivating them to have the confidence to interact and participate in activities “Floating above the crowd”, rather than under the influence of alcohol.