The Event Concept:

Each invited guest gets sent to a different themed room. The Matcha Room, The Agave Room, and The Hibiscus Room. These would be cooking rooms with different themes. Different kinds of foods would be made depending on the room. Different attachments would be used to make foods, letting consumers learn how to make different things and tasting them, while surrounded by a themed space based on the stand mixer. In short, these would be cooking classes led by different chefs in a themed room tailored to the type of guest. Each guest would leave with a complimentary themed gift bag consisting of kitchen tools they’re most likely to use based off of the type of user they are.

Agave Room: Most likely rustic and country style homeowners, farmhouse owners, parents, the kind of people to make homemade bread.

Matcha Room: Most likely mid to late 20’s consumers, newer home and apartment owners, interior design enjoyers, possibly single, crafty with many hobbies, the kinds of people to enjoy a coffee shop ambience, wood details in their home, and ceramic dishes.

Hibiscus Room: Most likely a younger audience, people who enjoy baking more than cooking, people who bake as a hobby, the kinds of people who are asked to make their friends birthday cake. 

Mockups